Why U.S. Cable MSOs Want to Break Into the Enterprise Market

Posted by Mae Kowalke on Friday, January 27, 2017 with No comments

U.S. cable MSOs are investing significant resources toward the goal of becoming major players in the enterprise business services marketwith good reason. In a new white paper (sponsored by Accedian), Alan Breznick, Cable/Video Practice Leader at Light Reading, explores what's so attractive about the enterprise market.
There's significant opportunity for cable operators breaking into enterprise services, which currently command less than 1 percent of market share. By using modern, flexible options, cable operators can lure customers away from incumbents/telcos. MSOs have also calculated the revenue opportunity to be in the billions of dollars. 

[click image to enlarge]


In the near-term, cable operators are likely to achieve success in the enterprise market by focusing on service products like metro Ethernet, business bundles, enhanced voice, and managed services. Longer-term, success will be achieved through cloud services, mobility support, and leased capacity, Breznick predicts.

Read the full white paper for a more in-depth look at the U.S. cable operator business services market, and watch our blog for further posts in this series.