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Thursday, July 30, 2015

Insight: Virtual Private Cloud Connection or Cloud Services Brokerage?



With so many seismic changes underway in the telecom industry, efforts to standardize around new technologies include the sometimes challenging task of developing commonly accepted language to describe those technologies and the resulting business practice changes.

As we all know, this can lead to an alphabet soup of acronyms, and confusion over what exactly a particular term means. When a well-respected voice jumps in to declare, "Here's what we're going to call this, and here's what it means," the result is usually a positive one.

For example, what should we call service providers who offer dedicated, value-added connectivity services to support enterprises moving to the cloud? In a recent white paper, Accedian (following MEF original terminology) referred to virtual private cloud connections (VPCCs) as this type of service, and the providers offering them as VPCC providers.

VPCC is, to be fair, quite a mouthful. So, we're pleased to notice that--thanks in large part to Gartner--the industry seems to be standardizing on the somewhat simpler term cloud services brokerage, or CSB.

Gartner's IT Glossary now includes an entry for Cloud services brokerage (CSB), defined as "an IT role and business model in which a company or other entity adds value to one or more (public or private) cloud services on behalf of one or more consumers of that service via three primary roles including aggregation, integration and customization brokerage."

While that definition is somewhat esoteric, it is nonetheless helpful and others have started using it (with slight variation) to describe value-added cloud connectivity services. For example, Open Cloud Connect recently used the term cloud service brokers in a DataCloud Congress event session description, referring to "on-demand self-service, rapid elasticity, and resource pooling to ensure customers do not face limitations or disruptions."

In that session description, the concept of cloud brokerages was discussed in a very similar way to how we discussed virtual private cloud connections in our white paper; Open Cloud Connect noted that "the CSB model provides an architectural, business and IT operations model to manage different cloud services within a federated security, administration and support framework. Service providers such as network providers, IT distributors, financial services companies and others, are ideally positioned to act as gateways between enterprises’ private and public cloud networks and datacentres."

Regardless of what you call it, this concept and its implications is going to become increasingly important as the IT/telecommunications industry continues to evolve.

For more insight into not only the definition of cloud services brokerage, but the implications of this new trend, read our white paper; it explores the migration of business services to the cloud, required service attributes for VPCC/cloud brokerage connections, and the importance of full lifecycle performance assurance and optimization to deliver on those requirements.

Tuesday, July 28, 2015

New Content in Accedian Web Library


During the first half of 2015, we added quite a few new items to the library on our website. The following partial list of white papers, videos, and other thought leadership pieces from the past six months illustrate our commitment to understanding the needs of telecom operators and service providers, and to exploring how evolving technology is changing the market.

Enjoy! And please share with others who might be interested.

Infonetics Webinar Replay: Optimizing LTE and LTE-A Networks with the Right KPIs
This webinar (featuring Accedian VP of Marketing Scott Sumner on the panel) discusses the current state of mobile network optimization and looks at where it’s headed, exploring data analytics and KPIs that really matter to maximize QoE and deliver a personalized experience.

Video: Business Services Over DOCSIS (BSoD) vCPE
Performance assured, SLA-backed business services command premium pricing, and MSOs have the HFC plant in position to take advantage of this segment. With adequate performance monitoring, MSOs can offer sophisticated SLAs assuring latency, packet-loss and other key metrics demanded in time-sensitive business segments including financial services, healthcare and legal–and confidently upsell additional bandwidth and managed services to maximize Average Revenue per User (ARPU) over time.

Solution Brief: Business Services Over DOCSIS (BSoD)
Performance assured, SLA-backed business services command premium pricing, and MSOs have the HFC plant in position to take advantage of this segment. With adequate performance monitoring, MSOs can offer sophisticated SLAs assuring latency, packet-loss and other key metrics demanded in time-sensitive business segments including financial services, healthcare and legal–and confidently upsell additional bandwidth and managed services to maximize Average Revenue per User (ARPU) over time.


Solution Guide: Network State+
Knowing performance means being able to optimize it, in real-time. Network State+ is the most complete, current view of network and per-flow service health. 

White Paper: vCPE Evolution Path
The move to the cloud from private data centers has shifted the role of business services towards assured data center connectivity. These services face intense cost pressure but, since they form the lifelines between enterprises and business-critical infrastructure, QoS cannot be sacrificed.

RCRWireless Webinar Replay: Investing in HetNets
This RCRWireless webinar (featuring Accedian Networks VP of Marketing Scott Sumner on the panel) explores what's involved with planning, optimization, and ROI for heterogeneous networks. 

White Paper: RAN Sharing Solutions
Radio Access Network (RAN) sharing is an increasingly popular method used by carriers to cost-effectively increase their coverage. It involves sharing RAN and networking infrastructure between two mobile operators—not as a means of obtaining revenues from each other, but rather fairly, mutually offering access to each others’ resources to better serve customers.

White Paper: Enterprise to Data Center Connectivity
In recent years, the enterprise-to-data center connectivity landscape has dramatically transformed, from mostly private site-to-site wide area networks (WANs) to data and applications hosted on distributed public and private clouds. More than half of enterprise workloads are now crunched in the cloud. Service providers are in a unique position to offer dedicated, reliable, flexible connections with sufficient availability, low-latency, configurability—the cornerstone of hosted services and applications.

Infonetics Webinar Replay: The Path to VoLTE
This webinar (featuring Accedian Networks VP of Marketing Scott Sumner on the panel) explores the architectural challenges of voice over LTE (VoLTE) and how to overcome them using real-world use cases.

Accedian Webinar Replay: The Assured Path to VoLTE
This webinar reviews the physical and network-layer fundamentals that must be in place for VoLTE to be successfully deployed and scaled, from synchronization requirements to latency, packet loss, delay variation and more – and how to use this knowledge to assess network readiness, tune backhaul performance, and optimize QoE in real time as subscribers shift to VoLTE services

Tech Primer: Understanding and Preparing for 5G
What is 5G? When will it reach commercial viability, how will we get there, and what will it take to make it a reality? This white paper attempts to answer those questions while exploring the inevitable evolution of 4G networks and mobile communications.

Video: BTE 2015 Panel - Analytics for SDN and NFV
Accedian VP of Marketing Scott Sumner participated in this panel discussion, exploring the promise and challenges around using virtualization to reduce operating costs and accelerate service innovation. 

Infonetics Webinar Replay: Service Provider Experiences With NFV
This Infonetics Research webinar (featuring Accedian Networks VP of Marketing Scott Sumner on the panel) explores service provider experiences with NFV deployments over the past year, and what they’ve learned: good experiences to repeat, bad experiences to learn from, and some paths not to take.

Accedian Webinar Replay: TCP/PM Technical Intro - The Missing Metric
Until now, service providers trying to troubleshoot network throughput have been navigating blind, without ongoing, real-time traffic updates. Accedian’s TCP/PM solution provides the real-time updates operators need to enable you to quickly pinpoint problems within their control. This webinar walks through the technical aspects of Accedian’s TCP/PM solution: how it works and its practical applications.

Solution Brief: TCP/PM
TCP/PM is a network-embedded, non-intrusive, active monitoring method to assess the TCP transport capacity of a network. Designed specifically for service providers, TCP/PM allows rapid detection and isolation of TCP transmission impairments within the provider’s network.

Accedian Webinar Replay: Lessons Learned from Successful NFV Deployments
During this micro-webinar--part of Accedian's Low Latency Learning Series--VP of Marketing Scott Sumner dives into the lifecycle of NFV deployments, challenges to expect and plan for, methods of assessing network readiness, NFV infrastructure localization considerations, and ongoing performance assurance principles needed to deliver expected QoE.

Monday, July 27, 2015

Revenue Generation Drives Performance Assurance for SK Telecom



The SK Telecom case study we recently published illustrates the interrelated reasons why Tier 1 carriers are investing in standards-based, end-to-end network performance assurance solutions: ensuring competitive QoS and QoE, cost reductions, asset optimization, and network automation management. But in this case, what stands out is the carrier's primary reason for the solution deployment: revenue generation. 

"SK Telecom is in a mature market facing challenges on growing ARPU," noted David Dial, Accedian VP of International Sales. "The number of new customers they can add is limited."

What that means, Dial elaborated, is that growing ARPU is dependent on persuading customers to spend more on mobile usage, a value proposition that relies on meeting very high QoE targets.

"Aligning their network to the sensitive parameters of the LTE/VoLTE radios allows SKT to offer new services as well as grow ARPU through increased usage of the network," he explained.

That's a very different focus from how mobile carriers have traditionally tended to view QoE-related infrastructure investment: a 'nice to have' rather than a necessity. As this market continues to mature and evolve toward 5G, no doubt we will see more of this shifting focus as carriers adapt. 

Saturday, July 25, 2015

Trending: Network Performance News This Week, July 19-25, 2015


This week's roundup of telecom news is about growth and change: the already-impressive size of the Network Functions Virtualization (NFV) market, areas that need researching to achieve 5G goals, what's driving C-RAN deployment, the influence of business enablement systems on the way communications service providers operate, how mobile video delivery is evolving, and the potential of 60 GHz frequency band for building-to-building wireless backhaul. 


Thursday, July 23, 2015

Accedian in the News


If you're following Accedian's growth, solutions and contribution to conferences and industry organizations, you'll want to see who's been taking note in the media.

Here are the articles we've seen from the past few weeks:

Wednesday, July 22, 2015

Financial Benefits - SK Telecom Performance Assurance


We've had a lot of reporters and other customers ask us, what financial benefits can be realized by mobile network operators like SK Telecom (see case study here) when they deploy network-wide performance assurance solutions.

Without zooming in specifically on SK Telecom, here are some broader benefits they should expect to realize, as other mobile operators have shared with us over the past couple of years as they build and validate their business cases to deploy a virtualized instrumentation layer in their networks.

Tuesday, July 21, 2015

Webinar Replay: NFV - The Good, the Bad, the Ugly


Network Functions Virtualization (NFV) is one of the hottest topics in the mobile communications space because it has the potential to transform how operators design, monitor, and manage networks and services. 

But what's been learned so far about how to successfully deploy NFV? 

Monday, July 20, 2015

Converge Network Digest Article: 5G and the Need for SDN Flow Optimization


Faced with increasing demand for bandwidth-intensive applications, mobile network operators need new and better strategies for meeting growing quality of experience (QoE) expectations. 

In a recent Converge! Network Digest Blueprint article, Accedian's VP of Marketing Scott Sumner takes on this topic, exploring the challenge of keeping up with growing demand for network resources, and what operators can do about it. 

Saturday, July 18, 2015

Trending: Network Performance News This Week, July 12-18, 2015


This week's roundup of telecom news is about the transformation of mobile networks and services, which are being driven by market forces and technology advances toward a focus on QoE, reliance on virtualization, exploration of new ways to use spectrum, investment in OSS/BSS platforms, and the opportunities associated with a service-oriented mobile network core. 

Wednesday, July 15, 2015

Implicitly Unstable Networks - SK Telecom Dares to "Drive by Wire"

Are we Nearing Auto-Pilot for Networks?
The SK Telecom announcement we made is underpinned by a larger industry trend, which is the migration to truly intelligent, self-organizing, optimizing and machine-controlled networks.

Saturday, July 11, 2015

Trending: Network Performance News This Week, July 5-11, 2015


This week's roundup of telecom news is ostensibly about 5G--or at least, the future of mobile networks and services. We touch on steps mobile operators and service providers are doing to prepare for the next generation of wireless, the technology needed for 5G, and the implications of human reliance on communications networks. 

Monday, July 6, 2015

Reminder: Micro Webinar Tomorrow - NFV Lessons Learned


If you haven't already registered, it's not too late! Join Scott Sumner, Accedian's VP of Marketing, for a micro webinar tomorrow looking at the lifecycle of NFV deployments, challenges to expect and plan for, methods of assessing network readiness, NFV infrastructure localization considerations, and ongoing performance assurance principles needed to deliver expected QoE. 

Saturday, July 4, 2015

Trending: Network Performance News This Week, June 28-July 4, 2015


In line with Canada Day and USA's Independence Day, this week's roundup of telecom news 
is all about liberation (or at least, the hope of it): liberation from throttled mobile video streaming, lackluster LTE processor speeds, dearth of broadband connections in rural areas, overloaded home internet connections, frustratingly short battery life, and mobile roaming fees. (Of course, some of these are good news for consumers and more complicated for operators and service providers.) The dream of something better is very much alive and well, whether or not it works out as hoped.