Insight: State of the Cable Business Services Market

Posted by Mae Kowalke on Thursday, October 08, 2015 with No comments

For some perspective as the SCTE Cable-Tec Expo approaches, let’s look back almost a year to some cable business services market observations and predictions Light Reading made last December. 

Cable multi system operators have been dominant players in addressing commercial connectivity demand for more than 27 million small and medium businesses (SMBs) in the U.S. (Dec. 2014 Heavy Reading), where revenue from this segment tops $140 billion annually. Most of the U.S. multiple system operator (MSO) names leading this segment
Comcast, Time Warner Cable, Cox Communications, Charter Communications, Cablevisionmade Vertical Systems Group's Carrier Ethernet LEADERBOARD results for first half 2015, indicating they continue to dominate in the SMB segment, and are scaling their offerings to large enterprises, as well. 

Telco incumbents are closing the gap on the MSO sweet spot in serving smaller businesses, though, and that isn’t the only challenge faced by U.S. MSOs:

Light Reading, December 2014

Several of these challenges (service performance and reliability, delivery of complex telecom services, enterprise QoS/QoE requirements) can be addressed head on through the use of performance assurance and a greater focus on customer experience management (CEM) strategies. The practical implementation of these two key tools often converges on the 'Big Data Analytics' space...but there’s an important distinction to make here between 'big data analytics' and 'smart data analytics.'
A practical approach to developing per-service and site visibility to drive this approach can be combined with vCPE strategies MSOs are using to cost-efficiently deliver business services over DOCSIS (BSoD). This involves using NFV-powered service endpoints that complement the capabilities of cable modems with Carrier Ethernet service features, as well as integrated OAM, turn-up testing, monitoring, and SLA reporting.

With the ability for customers to self-install NFV-powered modules, MSOs can increase deployment efficiency without sacrificing performance, at a very attractive cost point. The end result is a fully assured service offering with granular performance metrics that allow an operator to differentiate their offerings from best-effort internet connections—by offering SLAs that guarantee service levels for demanding customers including financial, health care, and education verticals. Real-time metrics can be fed into analytics and CEM solutions to bring added insight into business trends, adoption, and go to market strategies, as well as to optimize the services to offer the best possible customer experience.

A live demo by Accedian at CableTec Expo next week will show how vCPE strategies can realize these benefits, and how Carrier Ethernet services can be turned up in minutes. See us at Booth 1808 and try it yourself!

Do you think MSOs will leverage data analytics to find their way in key vertical markets, and claim their share of the cable business services market? Drop a comment below.


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